{"id":25623,"date":"2019-07-31T12:07:14","date_gmt":"2019-07-31T12:07:14","guid":{"rendered":"https:\/\/www.techwebspace.com\/?p=25623"},"modified":"2019-07-31T12:07:17","modified_gmt":"2019-07-31T12:07:17","slug":"what-we-can-learn-from-prime-day-2019","status":"publish","type":"post","link":"https:\/\/www.techwebspace.com\/what-we-can-learn-from-prime-day-2019\/","title":{"rendered":"What We Can Learn From Prime Day 2019"},"content":{"rendered":"\n<p>Prime Day is an annual shopping holiday that lasts for several days and gives Amazon Prime members access to exclusive deals. <\/p>\n\n\n\n<p>This year, the event fell under scrutiny as people spoke out against some of the company&#8217;s practices, including the way it treats workers. <\/p>\n\n\n\n<p>Here are four lessons learned from Prime Day this year.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Disgruntled Workers Were Ready to Protest<\/h2>\n\n\n\n<p>One\nof the main protests to stand up <a href=\"https:\/\/www.washingtonpost.com\/business\/2019\/07\/15\/amazon-workers-minnesota-prime-day-means-protest\/?noredirect=on&amp;utm_term=.ebd393cf8750\">for the rights of\nAmazon&#8217;s facility workers<\/a> took place in Minnesota. There, some employees commented that days on\nthe job are like aerobic workouts, and people are under constant pressure to\nmeet their quotas. Speaking of quotas, some of Amazon&#8217;s Muslim workers fought\nfor reduced quotas during Ramadan. They wanted sufficient time during workdays\nto pray, too. <\/p>\n\n\n\n<p>People\nalso protested elsewhere around the world. For example, <a href=\"https:\/\/edition.cnn.com\/2019\/07\/15\/business\/german-amazon-workers-strike-prime-day-scli-intl\/index.html\">2,000 German\nworkers launched<\/a> their public outcry against poor working conditions and the inability\nto earn a living wage.<\/p>\n\n\n\n<p>The\nprotests&#8217; widespread nature means Amazon should not assume disgruntled workers\nwill show up in only a few factories in future years. More workers are speaking\nout, and such protests will likely continue unless the company does something\nmore to keep its workers safe and healthy. Many of the complaints center on how\nworkers have to fulfill orders too fast. <\/p>\n\n\n\n<p>Unfortunately,\nthat issue has likely only gotten worse this year. For the first time, Amazon\npromised one-day shipping to its Prime Day customers. Shoppers got purchases\nfaster, but workers had to keep ramping up their pace at potentially dangerous\nlevels.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Prime Day Can Aid Other Large Retailers<\/h2>\n\n\n\n<p>Other\nretailers wasted no time in capitalizing on the positive parts of Prime Day \u2014\nsuch as the fantastic deals. They promised some of their own, and it paid off.\nRetailers with annual revenues above $1 billion <a href=\"https:\/\/adage.com\/article\/cmo-strategy\/amazon-prime-day-boosts-rivals-sales\/2184036\">saw a 64%\nincrease<\/a> in\nsales during the 48-hour Prime Day period. That&#8217;s a 10% boost over last year&#8217;s\nsales for other retailers. Then, Prime Day only lasted for three days. <\/p>\n\n\n\n<p>It&#8217;s\nunclear how significant an impact \u2014 if any \u2014 the protests had on urging people\nto find deals elsewhere. Hundreds of brands had their own versions of Prime Day\nand commonly used &#8220;prime,&#8221; &#8220;cyber&#8221; or &#8220;Black\nFriday&#8221; keyword targeting in their marketing. <\/p>\n\n\n\n<p>People\naround the world collectively <a href=\"https:\/\/press.aboutamazon.com\/news-releases\/news-release-details\/alexa-how-was-prime-day-prime-day-2019-surpassed-black-friday\">bought 175\nmillion items during the event<\/a>, making it the company&#8217;s largest-ever shopping\npromotion. That doesn&#8217;t necessarily mean the protests didn&#8217;t harm Amazon or a\ntiny sliver of overall shoppers bought from other places. It&#8217;s impossible to\nsay for sure. Even so, Amazon has tremendous reach. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Social Media Was Instrumental in Stimulating\nMomentum<\/h2>\n\n\n\n<p>As\na reminder of what a useful tool social media can be for getting the word out,\nconsider social media users&#8217; behavior in the run-up to Prime Day. Some users\nposted a graphic on Twitter \u2014 featuring a similar font and color scheme to\nAmazon&#8217;s official media \u2014 that said, &#8220;It&#8217;s Strike Day&#8221; and reminded\npeople not to shop at Amazon to show solidarity.<\/p>\n\n\n\n<p>Interestingly,\nusers on an Amazon subsidiary&#8217;s gaming-centric site called Twitch planned\nprotests as well. Many Twitch streamers went beyond boycotting Amazon <a href=\"https:\/\/kotaku.com\/some-streamers-are-boycotting-twitch-in-support-of-amaz-1836387019\">and stayed off\nTwitch<\/a>\nduring the two-day sale. Although, for some Twitch streamers, taking that route\nwas not so clear cut \u2014 especially when Twitch is a substantial part of their\nonline livelihoods.<\/p>\n\n\n\n<p>This\nlesson is most applicable to companies that might want to emphasize their similarities\nto Amazon and their equally enticing deals. Not everyone who talked about Prime\nDay on Twitter did so with blunt positivity. Research shows that people <a href=\"https:\/\/www.fastcompany.com\/90377902\/amazon-prime-day-2019-tweets-show-16-negative-sentiment\">posted 184,610\nAmazon-related tweets<\/a> during Prime Day, and sentiment analysis tools classified only 46% of\nthem as positive. <\/p>\n\n\n\n<p>So,\nfor instance, a company could write a tweet that says something like, &#8220;If\nPrime Day deals don&#8217;t pique your interest, why not see what we have\ninstead?&#8221;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. The Prime Day Controversy Caused\nPeople to Scold Media Outlets<\/h2>\n\n\n\n<p>A\nsurprising twist associated with the Prime Day backlash was a similar backlash\nfelt by media outlets that merely published pieces to alert people to the best\ndeals. It didn&#8217;t take long for readers on Twitter to <a href=\"https:\/\/www.businessinsider.in\/people-are-slamming-publications-for-pushing-amazon-prime-day-deals-while-workers-are-protesting\/articleshow\/70232020.cms\">hit back and take\nthe side<\/a> of\nthe striking workers. Those individuals felt that as publishers filled readers\nin on what they could buy during Prime Day, they contributed to the problems\nassociated with Amazon.<\/p>\n\n\n\n<p>Marketers should keep this potential side effect in mind, especially if they come out strongly against Amazon in previous coverage or if they have a direct link to a company or person involved in a strike. <\/p>\n\n\n\n<p>Alternatively, these outlets could provide boilerplate material at the bottom of each blog post that reminds readers that the writers&#8217; opinions do not necessarily reflect those of the company at large. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Outrage May Continue or Repeat<\/h2>\n\n\n\n<p> The pushback on Amazon is likely not over. It may calm down until the holiday season starts or the next Prime Day kicks off, though. <\/p>\n\n\n\n<p>That said, forward-thinking companies can apply these lessons to reach out to those who don&#8217;t want to give Amazon their business but appreciate saving money.  <\/p>\n\n\n\n<p><em>Image via <\/em><a href=\"https:\/\/unsplash.com\/@christianw\"><em>Unsplash<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prime Day is an annual shopping holiday that lasts for several days and gives Amazon Prime members access to exclusive deals. This year, the event fell under scrutiny as people spoke out against some of the company&#8217;s practices, including the way it&#8230;<\/p>\n","protected":false},"author":4217,"featured_media":25625,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1115,2357,450,2016],"tags":[2913,295,1232,1006],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What We Can Learn From Prime Day 2019 | Tech Web Space<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.techwebspace.com\/what-we-can-learn-from-prime-day-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What We Can Learn From Prime Day 2019 | Tech Web Space\" \/>\n<meta property=\"og:description\" content=\"Prime Day is an annual shopping holiday that lasts for several days and gives Amazon Prime members access to exclusive deals. This year, the event fell under scrutiny as people spoke out against some of the company&#8217;s practices, including the way it...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.techwebspace.com\/what-we-can-learn-from-prime-day-2019\/\" \/>\n<meta property=\"og:site_name\" content=\"Tech Web Space\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/atechwebspace\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-31T12:07:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-07-31T12:07:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.techwebspace.com\/wp-content\/uploads\/2019\/07\/christian-wiediger-rymh7EZPqRs-unsplash.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"6000\" \/>\n\t<meta property=\"og:image:height\" content=\"4000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Caleb\" \/>\n<meta name=\"twitter:card\" 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