{"id":28700,"date":"2019-10-18T03:43:20","date_gmt":"2019-10-18T03:43:20","guid":{"rendered":"https:\/\/www.techwebspace.com\/?p=28700"},"modified":"2019-10-18T03:43:27","modified_gmt":"2019-10-18T03:43:27","slug":"how-to-use-facebook-ads-with-influencers-to-gain-7x-conversions","status":"publish","type":"post","link":"https:\/\/www.techwebspace.com\/how-to-use-facebook-ads-with-influencers-to-gain-7x-conversions\/","title":{"rendered":"How to Use Facebook Ads with Influencers to Gain 7X Conversions"},"content":{"rendered":"\n

There is no one-size-fits-all strategy when it comes to social media marketing. You have to constantly evolve your strategies. There are a bazillion factors that can influence the buying decisions or actions of your target audience.<\/p>\n\n\n\n

Combining Facebook ads<\/a> with influencer marketing is equivalent to leveraging two winning strategies in one to achieve the best of both worlds. It\u2019s akin to the Marvel Studios movie plot, where they brought both Iron Man and Spiderman together to tap into the fanbase of both characters.<\/p>\n\n\n\n

89% of digital marketers<\/a> say that influencer marketing delivers ROI that is better or comparable to other marketing channels. 65% of marketers also plan to increase their influencer marketing budgets for 2019.<\/p>\n\n\n\n

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Image via Mediakix<\/a><\/p>\n\n\n\n

Facebook exposes your content to a wide audience. And you can expect a greater ROI when you amplify influencer-created content using Facebook ads. <\/p>\n\n\n\n

If you are already generating a good ROI from your social media marketing activities, you can partner with influencers to drive even better results.<\/p>\n\n\n\n

In this post, we\u2019ll show you how you can leverage influencers to maximize your conversion rate and lower the cost-per-click<\/a> (CPC) of your Facebook ads.<\/p>\n\n\n\n

But before we jump into that, let\u2019s get some more clarity on why combining Facebook ads with influencer marketing can give you great results.<\/p>\n\n\n\n

How Can Influencers Turbocharge Your Facebook Ads?<\/h2>\n\n\n\n

Regardless of your industry or niche, the main goal of any campaign is to maximize conversions and minimize ad spend. When you create an engaging Facebook ad, not only will your audience love it, but so will Facebook.<\/p>\n\n\n\n

In fact, if your ads garner more likes, comments, shares, and clicks, Facebook will reward you with a lower cost-per-click (CPC) and cost-per-action (CPA). <\/p>\n\n\n\n

This is where influencers<\/a> come into the picture. Facebook ads usually don\u2019t perform very well in terms of engagement metrics. Who comments on a Facebook ad or shares it with their friends? Not many of us, right? But when influencers are involved, it’s in a different league all together.<\/p>\n\n\n\n

Influencers are usually great content creators and they understand what kind of content their audiences will love and engage with. That\u2019s why their content is likely to perform well.<\/p>\n\n\n\n

When you amplify influencer-created content<\/a> using Facebook ads, it can drive even better results. That’s the reason Facebook ads that involve influencers generate a higher ROI than ads that don\u2019t.<\/p>\n\n\n\n

How to Leverage Influencers to Create Better Facebook Ads<\/h2>\n\n\n\n

Now that we know that influencer-created content can help you improve the ROI of your Facebook ads, let’s learn how to make that happen.<\/p>\n\n\n\n

Here\u2019s the step-by-step process to combine Facebook ads with influencer marketing:<\/p>\n\n\n\n