{"id":30153,"date":"2019-12-02T05:39:29","date_gmt":"2019-12-02T05:39:29","guid":{"rendered":"https:\/\/www.techwebspace.com\/?p=30153"},"modified":"2019-12-02T05:39:35","modified_gmt":"2019-12-02T05:39:35","slug":"7-ways-to-get-the-most-out-of-seo-for-your-small-business","status":"publish","type":"post","link":"https:\/\/www.techwebspace.com\/7-ways-to-get-the-most-out-of-seo-for-your-small-business\/","title":{"rendered":"7 Ways to Get the Most Out of SEO for Your Small Business"},"content":{"rendered":"\n

Search engine optimization (SEO) has leveled the playing field for small businesses in terms of digital marketing. With right strategy, organic search engine visibility and a pinch of small business SEO, business owners can compete with giants of the industry in the digital space.<\/p>\n\n\n\n

Research shows that over 65% American consumers<\/a> conduct online research before making a purchase. Therefore, regardless of the nature of the industry your business is in, it\u2019s crucial to build brand awareness and optimize your digital presence. Needless to say, adopting correct SEO strategies can be the difference between a floundering and a successful business.<\/p>\n\n\n\n

Let\u2019s look at how small business owners can use SEO as a powerful marketing tactic:<\/p>\n\n\n\n

1. <\/strong>Conduct Extensive Keyword Research<\/strong><\/strong><\/h3>\n\n\n\n

Finding out the search terms that your customers are likely to use is key to optimizing your digital presence. While there are various tools on the internet that can help you review what people typically search for, an old-fashioned brainstorm is a great starting point. <\/p>\n\n\n\n

It isn\u2019t always<\/em> a good idea to use highly searched keywords because big business and enterprises with high domain authority will probably be vying to secure the top rankings in Google search results for those particular keywords. Small businesses can make the most of SEO by focusing on keywords in their niche. This way you can reach out to a more specific, smaller audience. <\/p>\n\n\n\n

Another trick is to Google the keywords you\u2019ve brainstormed and see the variations that Google suggests on the search results page and the search box. Be sure to continually revise your search terms, and optimize all your content with those keywords. <\/p>\n\n\n\n

2. <\/strong>Create a Google My Business Listing<\/strong><\/strong><\/h3>\n\n\n\n

A great way to boost your online visibility is to optimize your Google My Business Listing. It\u2019s easy to update, free and makes a big impact. It allows business owners to control how the search result pages display their company. <\/p>\n\n\n\n

By providing details like business address, contact information and adding relevant photos of your offices or products, you can help search engines find (and display) accurate information about your company. Photos, videos and frequently asked questions about your business can further enhance your listing. <\/p>\n\n\n\n

\"Create<\/figure>\n\n\n\n

As a small business owner, it\u2019s important to stay on top of your Google My Business listing, especially in optimizing the website for voice-based searches and \u201cnear me\u201d queries\u2014an essential step in outranking the competition in local search results. <\/p>\n\n\n\n

What\u2019s more is that by using tools like Google Insights, business owners can get insights on how customers find their company, and figure out platforms where their visibility is low, allowing them to tailor their marketing campaigns accordingly. <\/p>\n\n\n\n

\"Adopt<\/figure>\n\n\n\n

3. <\/strong>Adopt a Mobile-First Approach<\/strong><\/strong><\/h3>\n\n\n\n

With Google rolling out \u201cmobile-first\u201d indexing<\/a> in 2018, the way in which sites are now ranked on the SERPs have changed drastically. Googlebot now adds pages to its index by crawling your site as a mobile user. If the bot finds that your site loads extremely slowly or is hostile to mobile users, you are likely to take a hit in the SERPs. <\/p>\n\n\n\n

Therefore, optimizing your site for mobile traffic is a prime directive. Additionally, this means placing emphasis on a mobile-oriented site structure and a responsive design. After all, 52.2% of the total web traffic<\/a> is generated by smart phones. <\/p>\n\n\n\n

With convenience and responsiveness on top of your list, here\u2019s what Google recommends<\/a> for companies that have both desktop and mobile websites:<\/p>\n\n\n\n