{"id":4849,"date":"2018-01-12T19:44:55","date_gmt":"2018-01-12T19:44:55","guid":{"rendered":"http:\/\/www.techwebspace.com\/?p=4849"},"modified":"2018-01-15T16:01:19","modified_gmt":"2018-01-15T16:01:19","slug":"4-elements-high-converting-landing-pages-examples-included","status":"publish","type":"post","link":"https:\/\/www.techwebspace.com\/4-elements-high-converting-landing-pages-examples-included\/","title":{"rendered":"4 Elements of High Converting Landing Pages [Examples Included]"},"content":{"rendered":"

Ah, the buyer’s journey – the key to building trust with prospects while developing a long-lasting relationship. But how exactly<\/em> does one move a buyer along this journey? Well, you present highly targeted and relevant content offers at the right time and in the right place. You understand your audience and provide solutions (offers) to their problems, then utilize landing pages to distribute them. Landing pages exist to\u00a0progress a buyer throughout the different stages of the journey.<\/strong> With so many different landing page designs out there, it’s important to see what works and what doesn’t.<\/p>\n

Through much research, we’ve found these\u00a04 common elements among high converting landing pages:<\/strong><\/h2>\n

1.) Clear Display<\/h3>\n

A recent\u00a0HubSpot article<\/a>\u00a0stated\u00a0that the average visitor only spends\u00a015 seconds on a landing page. \u00a0<\/strong>Because of this, you need to make sure your messaging and content are concise and easily understood. This includes your action items, offer, form, and body copy. \u00a0When a landing page loads, the prospect should immediately know what the point of the landing page (offer) is, and how they can get it. Whitespace is crucial here as poor readability will deter prospects from progressing further down your funnel.<\/p>\n

Don’t pollute your page with too many bullets describing the offer either. \u00a0Write in a way that is very concise and enticing so that the offer becomes even more desirable. For example, if you’re offering a downloadable eBook, you don’t need to state\u00a0each section of the eBook; rather, share key points that will make your prospect hungry for me. Ask yourself – what value will your prospect gain from this asset? Also, be sure to leave out site navigation and links to other pages. When a prospect is on a landing page, we want to\u00a0make sure their focus is only on the offer.<\/strong><\/p>\n

Below is an example of a simple landing page following best practices:<\/h3>\n

\"INNOVEX<\/a><\/p>\n

2.) Visually Engaging<\/h3>\n

On a marketer’s list of priorities, engagement is consistently in the top 3. So you need to be able to create a page that is engaging on its own. You’re going to create it, but\u00a0it needs to be able to sell itself.<\/strong><\/p>\n

Here is where you need to take a step backward\u00a0and map out your priorities. The list of landing page priorities should look similar to this:<\/strong><\/p>\n

1) Offer<\/strong><\/p>\n

This should be a high-quality image that immediately attracts focus.<\/p>\n

2) Action to receive it<\/strong><\/p>\n

Tell the person what steps need to be taken for them to get the offer.<\/p>\n

3) Form<\/strong><\/p>\n

Keep this above the page fold! \u00a0Keeping a buyer from having to scroll greatly increases conversion rates.<\/p>\n

4) Copy<\/strong><\/p>\n

Concise information about the offer. \u00a0This needs to be written in a way that a buyer knows what they are getting and doesn’t need to read multiple paragraphs to understand. \u00a0Bullet points are great here.<\/p>\n

3.) Action Oriented<\/h3>\n

In order for it to be a high converting landing page, you have to make it known\u00a0how the buyer will get the chosen offer. Is it a downloadable eBook? Do you want them to subscribe to a newsletter? \u00a0Whatever the offer is, the buyer needs to immediately know what steps they have to take in order to receive\u00a0it. \u00a0Try using wording that makes them feel like they are getting something for themselves – rather than you promoting something. \u00a0For example, “Get my eBook now” is the better wording for a form-submit button than “Get your eBook now” is. \u00a0Be sure not to ask for too much from buyers early in the journey or they may be discouraged from continuing on.<\/p>\n

\"INNOVEX<\/a><\/p>\n

4.) SEO Effectiveness<\/h3>\n

While keyword importance has seemingly been downplayed in recent years, it is still a very important element to a high converting landing page. Begin by performing keyword research relevant to what you feel your buyers would be searching for in each given stage of the buyer’s journey. \u00a0Utilize the keywords on your landing page primarily in the headers, text, meta-description, and page URL. \u00a0It is also good practice to utilize these in the body copy of the landing page if it allows for your page to still flow smoothly.\u00a0User experience is key here, as Google will be paying close attention to on-page signals like dwell time and bounce rate.<\/strong>\u00a0Keyword-stacking makes for choppy reading; remember,\u00a0landing pages are for consumers – not search engines.<\/p>\n

Now that you know the four key elements to effective landing pages, take a look at some of our personal favorite examples.<\/p>\n

 <\/p>\n

\"Edupath<\/a><\/p>\n

 <\/p>\n

I enjoy this example from edupath<\/em>\u00a0for 3\u00a0reasons:<\/strong><\/p>\n

    \n
  1. The message is very targeted.<\/li>\n
  2. The form is the focus of attention.<\/li>\n
  3. The use of the background image increases the engagement of this page.<\/li>\n<\/ol>\n

     <\/p>\n

    \"INNOVEX<\/a><\/p>\n

     <\/p>\n

    This example is from our client INNOVEX<\/em>. Key points here:<\/strong><\/p>\n

    \u00a0 \u00a0 1.\u00a0<\/b>The message touches on the pain point of increasing profits for restaurant owners.<\/p>\n

    \u00a0 \u00a0 2.<\/strong>\u00a0It includes a very simple description of what to expect in the eBook.<\/p>\n

    \u00a0 \u00a0 3.<\/strong>\u00a0There is no scrolling required and the form is very basic and easy to submit.<\/p>\n

     <\/p>\n

    \"Lyft<\/a><\/p>\n

     <\/p>\n

    This page from\u00a0Lyft<\/em>\u00a0is a great example of why simple is sometimes better.<\/p>\n

    \u00a0 1.<\/strong>\u00a0The message is as straightforward as possible.<\/p>\n

    \u00a0 2.<\/strong>\u00a0The form stands out more than any other element.<\/p>\n

    \u00a0 3.<\/strong>\u00a0The form-submit button attracts attention and makes buyers more likely to submit.<\/p>\n

    As an inbound marketing agency, we live and breathe HubSpot. They recently shared a\u00a0blog post<\/a>\u00a0on great landing page examples that we recommend checking out. Let us know in the comments if we missed any elements you think are most important to high converting landing pages!<\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    Ah, the buyer’s journey – the key to building trust with prospects while developing a long-lasting relationship. But how exactly does one move a buyer along this journey? Well, you present highly targeted and relevant content offers at the right time and…<\/p>\n","protected":false},"author":2208,"featured_media":4873,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[844,22,761],"tags":[],"yoast_head":"\n4 Elements of High Converting Landing Pages [Examples Included] | Tech Web Space<\/title>\n<meta name=\"description\" content=\"But how exactly does one move a buyer along this journey? Well, you understand your audience and provide solutions (offers) to their problems, then utilize landing pages to distribute them. 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